Krafsky RE Team

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SELL YOUR HOME MARKETING STRATEGY

Conducted for home selling clients of K. Jason Krafsky

 

Jason's Ultimate Goal: To make your home "Market Ready, Day One," execute a top-shelf marketing strategy that reaches 100% of viable buyers, and advocate for the sellers to fetch optimum price for their home.  

 

Jason gives his home-selling clients:

  • Diligent analysis of the current market for maximized pricing, timing and promotion of the listing.
  • Highest standards for exceptional staging, photographing, and marketing of the property.
  • Extensive expertise in print, digital, and social media marketing campaigns.
  • Mad negotiation skills and problem-solving abilities to fully represent the client in all possible situations.
  • Tremendous attention to details and deadlines to ensure a successful transaction and minimize problems and surprises.  
  • BONUS: Insights and practical tools to improve their interpersonal communication, empathy, conflict resolution, and problem-solving skills, as needed.

 

Jason's Detailed "Sell Your Home" Marketing Strategy

#1) ANNOUNCE THE LISTING TO THE WORLD   

  • Upload property description and pictures on the Multiple Listing Service (NWMLS).
  • Ensure property correctly listed on popular national sites such as, Zillow, Trulia, Realtor.com, etc.
  • Post property on the JohnLScott.com website and app for mobile access by 200K+ subscribers.
  • Feature property on agent website, including link for video tour.
  • Announce property listing to 120+ agents at top-performing, regional firm and to agents in neighborhood firms.

 

#2) RELEASE A SOCIAL MEDIA TSUNAMI

  • Blitz Facebook with listing on agent's personal and professional page, and client's pages
  • Create scripts and instructions for client's electronic outreach to friends and families
  • Conduct Facebook geo-targeted ad campaign with boosts to expand impact
  • Aggressively post listing on Twitter on agent's personal and professional profiles, and client's profiles
  • Post pics of home on Instagram on agent's personal and professional profiles, and client's profiles

 

3#) CREATE A BUZZ IN THE COMMUNITY   

  • Erect "For Sale" yard signage in highly visible place on property, plus extra directional signage if needed.
  • Conduct a postcard mailing campaign to neighbors and/or likely buyer prospects.
  • Carry out a door-to-door campaign in neighborhood announcing Early Access Open House.
  • Host an Early Access Open House exclusively for neighbors to view home
  • Create digital e-announcements for emails, and images and links for popular social media sites

 

#4) ATTRACT BUYERS TO THEIR NEW HOME

  • Create and produce high-quality, four-color, weather-resistant property flyers.
  • Equip yard sign with flyers, full-color Permasign, and custom property website address.
  • Launch and publicize Open House Weekend for the public with giveaways.
  • Host Broker's Open House for Realtors with giveaways.

 

Contact Jason and start the "Sell Your Home" Marketing Strategy today!